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Fujifilm Succeeded Where Kodak Failed

Coaching Tip

Kodak's technology was also far ahead of Fujifilm's. After I left Kodak, as a marketing specialist, to take a new leadership position in another industry in 1973, Fujifilm's technology was catching up with Kodak's and by the 1980s Fujifilm had technically surpassed Kodak in nearly all varieties of film. What happened?

Film 70
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What CEOs Have Learned About Social Media

Harvard Business Review

A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. We audited a range of sites and platforms to see how CEOs are engaging socially and compared these results to its 2010 and 2012 findings.

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