Remove 2012 Remove Content Remove Ethics Remove Media
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The May, 2012 Leadership Development Carnival

Great Leadership By Dan

Although there are lot's of places a reader can go to get aggregated free content these days, my readers still seem to appreciate the monthly Carnival collection. Does social media play a role in developing high performance? How can we help leaders deal with complexity and respond to it with ethical behavior?

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Global sales needs are also local sales needs

Strategy Driven

It takes a concerted effort that includes social media, solid relationships, referrals, and attraction. You talk a lot about different media (email, video, social networks, etc.) The Internet and all forms of social media are the new channels and the NOW channels. Copyright 2007-2012 by StrategyDriven, Inc.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike.

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Like It or Not, “Smart Drugs” Are Coming to the Office

Harvard Business Review

Indeed, a 2012 Royal Society report emphasized that these “enhancements,” along with other technologies for self-enhancement, are likely to have far-reaching implications for the business world. After the study was published, media reports began to refer to Modafinil as the world’s first safe smart drug.

Ethics 15
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It’s not being best, it’s setting the standard.

Strategy Driven

There are many social media sites that can be argued as better than others, but Facebook set the standard. What high ethical ground have they achieved? All that was destroyed by indiscriminate greed and a total lack of understanding of social media in general. Copyright 2007-2012 by StrategyDriven, Inc.