Harvard Business Review

SEPTEMBER 21, 2012

From the way that it deployed advanced digital media to the way that it incorporated rank-and-file supporters into its messaging apparatus, the Obama for America operation in 2008 demonstrated the power of conducting a campaign as though it were a conversation. Effective organization conversation, we argue in our book Talk, Inc.

Operations 15

Operations Media Long-term Open-book 15

Harvard Business Review

AUGUST 9, 2018

Social media companies use machine learning to block illicit content such as child pornography. Today, for example, social media companies are expected to uncover and remove terrorist recruitment videos and messages almost instantly. How companies are using artificial intelligence in their business operations.

Banking 8

Banking Strategic Fit Risk Management Real Estate 8

Harvard Business Review

AUGUST 7, 2012

Incorporated in 1998 in Cambridge, Massachusetts, the company's network of over 100,000 globally distributed servers provides an infrastructure layer that accelerates the distribution and delivery of content, media and applications. In 2012, analysts forecast the company will achieve nearly $1.5

P&L 13

P&L Lewin EBITDA Ries 13

Harvard Business Review

APRIL 7, 2016

Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates. If so many companies are using social media, it must be effective, right? Well, not necessarily. 1 form of self-expression.”

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

JANUARY 22, 2015

million subscribers, not far off our 2012 prediction that there were at least 40 million U.S. It took my dollar, combined it with many dollars from like-minded customers, and invested it in things like original content, including “House of Cards,” for which Kevin Spacey won the Golden Globe. business ended 2014 with 39.1

Business Model 8

Business Model Loyalty Brand Price 8

Harvard Business Review

AUGUST 6, 2014

content (news, finance, weather) into two Chinese languages, and directory access to 20,000 web sites, an approach that the company had adopted elsewhere. By mid-2004, however, the operation was mired in conflict over control and differences in management style. Those issues slowed us down on the product side as well.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

JUNE 22, 2015

After all, the shift from print to electronic media had already taken hold, as advertising extended from newspapers and magazines to radio and television. In 1977, advertisers vied for space (or time) from only a few hundred “publishers” (Web-speak for any digital media vehicle that delivers content).

Advertising 8

Advertising Marketing Software Budgeting 8

Harvard Business Review

MARCH 8, 2012

Further, we'll see a roll-out of 4G wireless services across the country in 2012. Fueling this explosion is a fact of national culture: Indians love media. hours of media and entertainment a day, while 70 percent of the national population spends money on content, both online and off. This expansion isn't just domestic.

Venture Capitalist 13

Venture Capitalist Entrepreneur Conference Wireless 13

Harvard Business Review

MARCH 12, 2015

In closing some of their e-commerce properties, Naspers, a media and internet empire, noted that it was a “sad day for e-commerce” in Africa and cited “unprofitability” as a reason. The optimism about Africa clouds some obvious challenges any operator in the continent will confront.

Entrepreneur 8

Entrepreneur Open-book Marketing System 8

Harvard Business Review

MAY 13, 2014

Some observers suggest deeper changes to the platform: making the experience much more user friendly, developing better algorithms for surfacing interesting content, or improving search functionalities. Twitter has operated in this market since 2006, so almost everyone who wanted to try Twitter has tried it. Then there is the U.S.

Advertising 8

Advertising Strategy Marketing Globalization 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. That process incorporates operations, customer service, R&D, clinical specialists, sales, supply chain operators, and service teams. Who should lead our transformation?

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

OCTOBER 2, 2012

When the company saw that user reviews were getting all the traffic, they adjusted to focus on user reviews, such that fresh, authentic content was always available and didn't cost the company any money to produce. Content is free and supplied by consumers who write reviews voluntarily.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

OCTOBER 30, 2015

Our contention is no. Directors in a range of industries have been stung by media reports that political intermediaries used corporate money to help fund causes or candidates adverse to a firm’s business interests or its espoused values and positions. Consider what Aetna faced in 2012. million to the U.S.

Politics 8

Politics Committee CPA Policies 8

Strategy Driven

JUNE 22, 2012

Their words overstate, get into the media and are accepted by audiences as fact. When one media insists upon having exclusive name rights to a special event, that’s the kiss of death. If one media is the ‘name sponsor,’ then that will negate coverage by other media. We Make Money the Old Fashioned Way.

Brand 50

Brand Analysis Advertising Software 50

Women on Business

MARCH 18, 2013

Without understanding CLV or analyzing the ROI of customer acquisition, you’re essentially operating in a marketing vacuum. Positive Social Media Sharing. Social Media. Do your customers with the highest CLV use social media? Many businesses conduct their marketing without calculating CLV.

Efficiency 259

Efficiency PR ROI Loyalty 259