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Sales Still Matters More than Social Media

Harvard Business Review

Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. If you read the business press, you could easily assume that proficiency in social media or online data analytics now determine business success. Sales forces have NOT been replaced by social media or other internet tools.

Media 11
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Wild West Days of Social Media Are Over: Time For Some Discipline, Communicators

leaderCommunicator

Within the last year, I’ve attended dozens of meetings with communicators in which a single, consistent order is dispatched: “We’ve got to incorporate social media in ALL our strategies.”. Then there are those thoughtful thinkers who pause for a moment to go deeper in understanding what it means to be strategic with social media.

Wilde 165
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The Communication Secrets to Get from Good to Great

Leading Blog

Specifically, your edge if your ability to communicate in imaginative ways, in a way that develops empathy with your listeners. By concentrating on convincing people faster with fewer words, you are building a unique skill.” – The McKinsey Edge. The thing to keep in mind is that machines are machines and we are human. Carmine Gallo. “If

Open-book 216
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Morning Advantage: Heavy Metal Management

Harvard Business Review

Union membership fell in 2012 to its lowest level since 1916, even in the wake of 30 years of wage stagnation, growing income inequality, and cutbacks in pensions and insurance coverage. 3) Expose employers who exploit low-wage workers using social media. 3) Expose employers who exploit low-wage workers using social media.

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Greece’s Problem Is More Complicated than Austerity

Harvard Business Review

This is where the July 2012 memorandum of understanding between Greece and the Troika (the International Monetary Fund, European Central Bank, and the European Commission) failed miserably; the previous government, much like Syriza, wanted to preserve the status quo. It isn’t only the branded pundits who are neglecting these issues.

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Top 10 Sustainable Business Stories of 2012

Harvard Business Review

Individual companies are feeling the bite: analysts at Morningstar estimate that input costs at Tyson Foods will rise by $700 million — more than its 2012 net income. One auto analyst declared 2012 the " Year of the Green Car ," with more high-MPG models, 500,000 hybrid sales in the U.S., It wasn't just energy. Company Stories.