2012 Disruptive Innovation Film Gilbert 
Harvard Business Review
JULY 15, 2016
Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Consider Fuji Photo Film.
Harvard Business Review
JANUARY 17, 2012
2012 has not gotten off to a great start for Eastman Kodak. The easy narrative is that Kodak is a classic case of a company blind to the disruptive changes in its marketplace. Of course, being a dominant film provider became increasingly irrelevant in light of recent technological shifts. This is hard stuff.
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