Does Original Content Help Streaming Services Attract More Subscribers?
Harvard Business Review
APRIL 24, 2018
As recently as 2012, over 90% of U.S. But perhaps most important is original content, which some industry insiders believe can and does drive streaming subscriptions. To perform our analyses, we used a rich data set provided by Forrester Research. pm images/Getty Images. Pay TV has over $100 billion in revenue in the U.S.
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