Does Original Content Help Streaming Services Attract More Subscribers?
Harvard Business Review
APRIL 24, 2018
As recently as 2012, over 90% of U.S. But the market is in turmoil , despite attempts to suggest it’s business as usual , because that proportion has dropped in recent years. To perform our analyses, we used a rich data set provided by Forrester Research. Pay TV has over $100 billion in revenue in the U.S.
8 
Let's personalize your content