Morning Advantage: Looking Under the Surface of Surface
Harvard Business Review
OCTOBER 19, 2012
Redmond's three-years-in-the-making answer to the iPad, the Surface, is a high-risk product that is self-cannibalizing, says Sarah Rotman Epps on her Forrester blog. Just nine months later, that percentage had fallen to 25%, and by August 2012 it was 18%, as Apple’s and Android’s mindshare expanded. IT'S NASTY OUT THERE.
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