Remove 2012 Remove Ethics Remove Marketing Remove Planning
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Are You On Track For 2011?

Rich Gee Group

Still In The Planning Stage (and when ARE you going to launch?) Begin planning NOW for 2012. You’ve had 20 days to kick off 2011 the right way. You know, MAKE A DIFFERENCE. How’s it working for you? I usually get one of three answers: Unbelievable! face it, they’re lying.) No, Life Still Sucks (buy them a BIG drink.)

Licensing 225
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Wal-Mart Leadership Sweeps $24 Million of Bribes Under the Rug

Coaching Tip

In The New York Times of April 22, 2012, a former executive described how Wal-Mart de Mexico had orchestrated a campaign of bribery to win market dominance. Is Bribery an Ethical Condition of Doing Business in the Global Economy? Source: The New York Times, April 22, 2012.

Ethics 102
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Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

As a result, we started 2010 with no estate tax, and the year was fraught with controversy about how to handle estate planning. This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. The Bush law did allow a $1.3

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CEOs Are Getting Fired for Ethical Lapses More Than They Used To

Harvard Business Review

From 2007-2011, forced turnovers due to ethical lapses were 3.9% From 2012-2016, that figure rose to 5.3% — while that might sound small, it’s a 36% increase. On a regional basis, the share of all successions attributable to ethical lapses rose most sharply in the U.S. in 2012–16), in Western Europe (from 4.2%

Ethics 8
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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

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The Big Picture of Business: Putting Budgeting Into Perspective, The Bigger Picture of Strategic Planning

Strategy Driven

Budgets get more attention than the umbrellas under which they rightfully belong: Strategic Planning and Visioning. By itself, Budgeting does not constitute full-scope planning and business strategy. Does your strategic plan adequately describe what you do? How diverse is the planning committee? Running a bureaucracy.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.