Remove 2012 Remove Ethics Remove Marketing Remove Tools
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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. in 2010 and started full time work in the business in 2012.

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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Is your firm ready for this new age of peer-to-peer marketing?

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Does Your CEO Really Get Data Security?

Harvard Business Review

Nothing about markets or strategies — CEOs have canned answers for that kind of thing. The reality is that every day, millions of small breaches are occurring, because it''s easy and the tools are freely available. It may end up someplace where laws, regulations, and ethics are highly questionable. million, including $35.9

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Is your firm ready for this new age of peer-to-peer marketing?

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Winners of the Unstuck Contest

CO2

by Maria Gonzalez | Submitted Jun 09, 2012. Second Place: Economy had me down … by Jonathan Hamilton | Submitted Jun 09, 2012. I really had to work to get my business through marketing and advertising. by James Cook | Submitted Jun 28, 2012. by Diana Thompson | Submitted Jun 29, 2012. 764 # Votes. 38 # Votes.

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The End of Economists' Imperialism

Harvard Business Review

"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. The field attracts the most students, enjoys the attention of policy-makers and journalists, and gains notice, both positive and negative, from other scientists.".