2012 Examples Marketing Scenario Planning 
Harvard Business Review
MARCH 23, 2011
Old efficiency thinking based on engineering and rational market models needs to be replaced by a creative intelligence based on imagining, building and managing new futures. For example, in Japan, the utility company believed its nuclear problem was water — not enough water to cool the reactors and ponds.
Harvard Business Review
JUNE 20, 2017
The possibility of a contentious renegotiation of the North American Free Trade Agreement (NAFTA) has led to delayed or canceled investments in what has been one of Latin America’s most economically stable markets. Renegotiating NAFTA. So, if a company manufactures products in Mexico to export to Canada and the U.S.
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