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Kodak and the Brutal Difficulty of Transformation

Harvard Business Review

2012 has not gotten off to a great start for Eastman Kodak. In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses.

Gilbert 15
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Remembering a Leader in Green Energy

Coaching Tip

Stanford Ovshinsky 1922-2012. Mr. Ovshinsky used the same basic insight decades later to produce flexible photovoltaic materials, printing them on film on a machine the length of a football field. Source: The Wall Street Journal, October 19, 2012. Nobody in the past 50-60 years has created such a revolution in science.".

Energy 102
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How to Pull Your Company Out of a Tailspin

Harvard Business Review

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. After studying and working with hundreds of companies in free fall, we’ve identified concrete steps that leadership teams can take to engineer successful turnarounds and transformations.

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

Nothing – not even reputable films – should be judged only by fickle box office ratings. Doing nothing causes much more organizational damage than making mistakes while operating in good faith. Copyright 2007-2012 by StrategyDriven, Inc. It’s a sick phenomena. ‘Accelerate Your Business.’ We Earn It.

Brand 50