What Big Consumer Brands Can Do to Compete in a Digital Economy
Harvard Business Review
DECEMBER 4, 2018
In dollar terms, small players—defined as those with sales less than $1 billion—grabbed approximately $15 billion in sales from their larger peers between 2012 and 2017. That’s why P&G has been restructuring for 20 years “ without much to show for it ,” according to one former finance manager.
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