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Crowdfunding’s Big-Bang Moment

Harvard Business Review

But those impressive numbers may be eclipsed by a revolution in venture financing that is only being held back by final government approval: start-ups raising actual investment funds from individuals in exchange for equity or a share of profits. How big a deal is this “democratization” of finance? Last week, the U.S.

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The Unique Value of Crowdfunding Is Not Money — It’s Community

Harvard Business Review

Rather than relying on venture capitalists and marketers to try to project nascent demand for new innovations, creators can directly reach out to customers and communities to refine ideas and gauge interest. Crowdfunding, however, shows that platforms can also serve as the basis for lasting businesses and important innovations.