Big Companies Should Collaborate with Startups
Harvard Business Review
FEBRUARY 25, 2016
They should take their teams and regularly walk the aisles of Whole Foods, which is as much a greenhouse incubator of the hottest new brands as it is a retailer. A McKinsey global survey notes that CEOs spend about 17% of their time with customers. When he bought it in 2012 it had $93 million in revenue.
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