Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
2012 has not gotten off to a great start for Eastman Kodak. This is the title of the first day of the 28-day training program in the back of The Little Black Book of Innovation. The easy narrative is that Kodak is a classic case of a company blind to the disruptive changes in its marketplace. Start before you need to.
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