Harvard Business Review

JUNE 8, 2012

I'll Have Another will try to enter the pantheon of horseracing by winning the Belmont Stakes , the final leg of the Triple Crown, on Saturday night (June 9, 2012). Win or lose, I'll Have Another's situation provides useful lessons about business and markets. And it's a lesson you can apply as you consider prices in the market.

Beyer 14

Beyer Tversky Price Kahneman 14

Harvard Business Review

JUNE 8, 2012

I'll Have Another will try to enter the pantheon of horseracing by winning the Belmont Stakes , the final leg of the Triple Crown, on Saturday night (June 9, 2012). Win or lose, I'll Have Another's situation provides useful lessons about business and markets. And it's a lesson you can apply as you consider prices in the market.

Beyer 9

Beyer Tversky Price Kahneman 9

Harvard Business Review

JANUARY 4, 2013

"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. Two years later, in 2002, the co-leader of that invasion, Princeton psychology professor Daniel Kahneman, won an economics Nobel (the other co-leader, Amos Tversky, had died in 1996).

Tversky 11

Tversky Crisis Levitt Consensus 11