In the CEO Afterlife

FEBRUARY 25, 2013

Earls said they would re-name the product by April 24, 2013. The story made the rounds in social media. The vast majority thought the complaint, frivolous, and the restaurant chain’s decision to dump the name, gutless. Then again, choosing a completely unrelated brand name falls into the same category.

Brand 198

Brand Politics Media Creativity 198

In the CEO Afterlife

MARCH 26, 2015

Then in 2013, the giant decided to divide the company into two autonomous entities – Kraft and Mondelez. Nonetheless, sheer size provides huge economies of scale throughout their operation, especially in production, overheads, distribution and marketing. The consequence of clout is a tremendous competitive edge in the marketplace.

Core Competence 100

Core Competence Brand Reference Objective 100

In the CEO Afterlife

APRIL 13, 2015

In 2013, Musk unveiled an idea to revolutionize rapid transit, to create a submarine car, and a hyper speed jet. Musk is the trailblazer behind the Tesla electric car. His foresight doesn’t end there. He envisions commercial and affordable space taxis (his company has already built one). The grass is not growing under this leader’s feet.

Sports 100

Sports Ethics Travel Follow-up 100

In the CEO Afterlife

FEBRUARY 20, 2015

In 2013, Zappos continues to amaze under this culturally insightful leader. Has the Zappos culture improved business performance and shareholder value? Jeff Bezos thought so. In 2009, Amazon bought Zappos for $1.2 Bezos wanted Hsieh to stay at the helm, for good reason. Jo hn Mackey of Whole Foods understands culture.

Long-term 100

Long-term Download CEO Objective 100