Harvard Business Review

JANUARY 20, 2015

What, another clarion call urging executives to fundamentally rethink their business models through digital technology? Business model innovation is hard. There is another way to make money from business model innovation. To many people, this kind of change doesn’t feel like it’s real business model innovation.

Business Model 8

Business Model Insurance Technology Audience 8

Harvard Business Review

OCTOBER 8, 2015

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. The advertising guru David Jones dubbed this mixing of branding and technology as “brandtech.” They leverage technology in innovative ways.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. LoL’s 2013 World Championship garnered online viewership of 32 million on Twitch.tv This all sounds splendidly disruptive: new technology-enabled social media redefining what we think of as sport.

Industry 8

Industry Sports Advertising Strategy 8

Harvard Business Review

JANUARY 19, 2015

Platforms can easily scale to serve gigantic audiences, and their lucrative possibilities beckon to established players that are often called “publishers.” It’s not technologically difficult for publishers to add platform-like elements, and vice versa. But these differences are largely cultural.

Business Model 8

Business Model Content Incentives Audience 8

Harvard Business Review

MAY 28, 2013

This is a large and growing audience whose needs aren''t being met by traditional desktop experiences. If you''re trying to reach specific audiences, you can''t afford to ignore mobile-only users. Innovations in Digital and Mobile Marketing An HBR Insight Center. Online marketing Strategy Technology'

Content 10

Content Audience Marketing Strategy Report 10

Harvard Business Review

JUNE 4, 2014

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. Apple has seemingly served as an anomaly to the theory of disruptive innovation. When Innovation Is Strategy.

Industry 8

Industry Wireless Advertising Content 8

Harvard Business Review

AUGUST 5, 2014

2013 had all the signs of being a comeback year for venture capital. Yet 2013 annual industry performance data from Cambridge Associates shows that venture capital continues to underperform the S&P 500, NASDAQ and Russell 2000. Last year I spoke at a conference to an audience of VCs. The VC industry has failed to innovate.

Venture Capitalist 14

Venture Capitalist Asset Management Rate of Return Industry 14

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. To understand this rapid scaling relative to other landmark consumer electronics, consider this: It took 38 years for the radio to reach an audience of 50 million consumers, 13 years for television, four years for the Internet, but only two years for the iPhone.

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

JUNE 14, 2013

Ultimately, however, we hope for more than merely sales or action: we want to build a relationship with our audience. According to a 2013 survey by Nielsen, "Nearly 60% of women use Facebook/access Facebook multiple times a day on their device/computer compared to approximately 45% of men." It''s her phone. It''s a delicate push.".

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

JULY 21, 2016

This is where the opportunity lies — in collaboration that includes the final approvers, embedding legal teams in the design and innovation process. Ironically, not including lawyers in the collaborative process perpetuates the idea that they smother innovation. Remind your company that there are risks to not innovating.

Innovation 8

Innovation Team Compliance Retail 8

Harvard Business Review

JANUARY 23, 2018

Orange Is the New Black became an unexpected hit, helping to put Netflix on the map as a creator of innovative original entertainment. Because they can connect content and audiences in ways that broadcasters never could. Nearly five years ago, a show that followed the lives of inmates in a women’s prison shook up television.

Creativity 8

Creativity Project Audience Content 8

Harvard Business Review

JULY 25, 2016

Thanks to the pace of change in information technology over the last quarter century, we have been conditioned to believe that a single innovative company driven by a visionary entrepreneur can change the world. And since 2013, the share of U.S. That entrepreneurial mentality is stitched into the fabric of 21st-century America.

System 8

System Entrepreneur Telecommunications Policies 8