Strategy Driven

JUNE 5, 2014

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. There is no benchmarking in marketing waterfalls. Here are a few of my thoughts!

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Harvard Business Review

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JUNE 30, 2015

We can benchmark how each client on the network performs against key metrics, identify high performers, and then, with a little extra research, figure out what those organizations are doing right. This data-driven product management has been part of the direct-to-consumer world for some time — think Amazon and Google.

Health Care 8

Health Care Benchmarking Short-term Gordon 8