Design Can Drive Exceptional Returns for Shareholders
Harvard Business Review
APRIL 4, 2014
In Interbrand’s 2013 list of the World’s most valuable brands , Nike ranks 24 th , two slots up from the prior year and a 13% increase in value to $17.085 billion. Neither hedge fund managers, nor venture capitalists, nor mutual fund managers came anywhere close to these results. The returns in our Design Value Index were 2.28
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