Remove 2013 Remove B2B Remove Innovation Remove Technology
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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

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Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Fast forward to 2015.

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China Needs a New Generation of Dreamers (and New Dreams)

Harvard Business Review

China leads the world in population, and probably in sheer numbers of entrepreneurs as well, but does it lead the world in innovative dreams? Dreams power innovation, and innovation is key to all of our futures, but who’s dreaming on China’s behalf? So, where are those innovation dreams coming from, and what are they like?

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Using Data to Increase Patient Engagement in Health Care

Harvard Business Review

As a result, we can rapidly innovate and improve our products. Inside the company, we sometimes refer to this initiative as “The Death of McKinsey,” an identifier not-so-loosely inspired by a blog post from Gordon Ritter and motivated further by a 2013 Clayton Christensen HBR article. Insight Center. Sponsored by Accenture.