Harvard Business Review

NOVEMBER 20, 2017

Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Strategy development at Dell is no longer a batch process tied to some planning calendar; it is a continuous process. Value flexibility.

Execution 8

Execution Strategy Contingency Plans Company 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

OCTOBER 15, 2013

It was the first time a vice chair would be based in an emerging market. It reflected the reality that a lot of GE’s growth will be coming from the developing world, and the leaders have to be there. It’s hard to admit the error, or they have a psychological bond with the person or think they can coach him or her.

P&L 8

P&L Fixed Assets Charan Delegation 8

Harvard Business Review

JANUARY 26, 2015

When we were aiming to close a small chemical-dependency hospital in 2013, for example, we looked hard into unmet needs in the area. When our marketing department needed two new people, it kept the positions open for a while in order to take on two employees coming through the CRC from departments that were shrinking.

Policies 8

Policies Chemicals Bond Fashion 8

Harvard Business Review

SEPTEMBER 11, 2013

That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. This trend has created an opportunity to develop engaging content that increases brand awareness. Ad dollars should go to developing useful and relevant apps that bond customers with the brand. "Mobile first."

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. This trend has created an opportunity to develop engaging content that increases brand awareness. Ad dollars should go to developing useful and relevant apps that bond customers with the brand.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

OCTOBER 30, 2013

Leaders have a large degree of autonomy and consequently develop the sense of ownership crucial to success. This is especially true in emerging-market countries where the workforce has experienced great change and dislocation. With each onslaught, migrants may see their affective bonds severed. Rank is matched with empowerment.

Teamwork 9

Teamwork Absenteeism Class Motivation 9

Harvard Business Review

APRIL 2, 2014

Campbell’s work has also made liberal use of the analytic tools developed by Hansen. Back in the ‘60s, people developed the capital asset pricing model [CAPM] as a way to do that. You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. That’s kind of a deep insight.

CAPM 8

CAPM Discount Price Finance 8

Harvard Business Review

MAY 14, 2015

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses.

Price 8

Price Franchising Short-term CFO 8