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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

AUGUST 28, 2017

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. Without support from leadership, your AI transformation might not succeed. Successful AI adopters have strong executive leadership support for the new technology.

Survey 9
Survey Execution First-mover Advantage Technology 9
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The Rebirth of the CMO

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 8
P&L Banking Marketing Call Center 8
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