Women on Business

JANUARY 18, 2013

If you operate a home décor company that strives to connect to style-savvy urban hipsters but your website is cluttered, and very UN-edgy, you’re going to be perceived as anything but hip. Get to know your local and regional media outlets, and adopt a mantra of “research, network and pitch.” Or, big execution. Your website.

Public Relations 255

Public Relations Media PR Bottom-up 255

Strategy Driven

NOVEMBER 27, 2014

In the two decades from 1990 to 2010, our country fell from having the sixth-highest rate of female labor-force participation among 22 Organisation for Economic Co-operation and Development, or OECD, countries to 17th on the list. Stereotypes and skewed perceptions remain powerful and still impede the advancement of women.

Diversity 66

Diversity Competitive Advantage Participative Committee 66

Strategy Driven

OCTOBER 25, 2013

Crisis management is so much more than handling of the media. Unfortunately, the follow-through never transpired after the media coverage died down. At a later news conference, OSHA announced that it was assessing its smallest fine, as a result of the forthright way in which my client had handled the crisis. by Hank Moore.

Crisis Management 75

Crisis Management Crisis Risk Management Budgeting 75

Strategy Driven

APRIL 17, 2013

” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Post your social media links, speaking dates, press releases, brochures, and articles. Social Media. You probably didn’t answer, “How to implement effective marketing.”

Marketing 50

Marketing Press Release Consultative Brand 50

Harvard Business Review

JANUARY 5, 2017

media has come under intense scrutiny, with analysts , politicians, and even journalists themselves accusing it of bias and sensationalism — of having failed us — in its coverage of the presidential election. The media did exactly what it was designed to do, given the incentives that govern it. my answer is a sobering no.

Media 11

Media Advertising Fixed Costs Content 11

Harvard Business Review

APRIL 9, 2013

operates in 13 countries, spanning a dozen languages. Imagine a conference room of individuals drawn from the far corners of the globe to work in your company or to do business with you. out of a possible 990 in February 2013. What do you do? Hire interpreters? My company, Rakuten, Inc. That''s not a cost-effective strategy.

Globalization 8

Globalization Company Software Learning-by-Doing 8