Harvard Business Review

FEBRUARY 24, 2014

For instance, a 2013 Gartner survey found that 64% of enterprises were deploying or planning big data projects, up from 58% the year before. Second, they’re inconsistent with the history of technology. Big data is not comparable to ERP and CRM applications. Technology' They’ve invested in new tools.

ROI 8

ROI Maturity How To CRM 8

Harvard Business Review

FEBRUARY 12, 2016

People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. How technology is changing the way we work. Weaver’s staff sent three million mailings a year to GM and non-GM customers, achieving a remarkable 25% response rate.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. Administrivia. Pre-sales Resources.

Telecommunications 15

Telecommunications CRM Price Long-term 15

Harvard Business Review

APRIL 15, 2013

Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. Last year, Gartner predicted that by 2017, the CMO''s technology budget will exceed the CIO''s.

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. Administrivia. Pre-sales Resources.

Telecommunications 8

Telecommunications CRM Price Long-term 8

Harvard Business Review

NOVEMBER 6, 2015

See PageFair’s 2013 and 2014 reports). These can expand to include conditions for voluntary data sharing, expressing buying interests, and providing standard means for connecting with loyalty programs, call centers and other CRM (customer relationship management) systems on the vendors’ side. As did use.

Advertising 8

Advertising CRM Long-term Short-term 8