2013 Ethics Marketing Media 
Engaging Leader
SEPTEMBER 4, 2013
As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, […].
First Friday Book Synopsis
JULY 23, 2014
His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s Sam Ford is Director of Audience Engagement for Peppercomm.
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Coaching Tip
APRIL 1, 2013
Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. Sources: The New York Times Magazine, March 31, 2013 and www.LawofReciprocity.com. Your Social Media Press Kit. Nothing more, nothing less. Grant Ph.D.: John Agno: Can't Get Enough Leadership.
Strategy Driven
NOVEMBER 18, 2013
Let me give you the good news, and the sales news… There are several strategies you can employ to get around the bidding process, or legally and ethically change the bidding process. Have an active social media presence that is easily findable, so your reputation is both visible and impressive. That’s the bad news.
Harvard Business Review
JUNE 21, 2013
New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. growth in digital ads between 2013 and 2014. Ethical Quandaries.
Harvard Business Review
JANUARY 5, 2015
At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem.
Harvard Business Review
MAY 1, 2017
In fact, it did not even increase the adoption rate of higher security settings on social media. Recent research suggests that even when consumers don’t trust that their social media data is safe, they have no plans to protect it or opt out. However, intentions are typically weak predictors of subsequent behaviors.
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