Ad Blockers and the Next Chapter of the Internet
Harvard Business Review
NOVEMBER 6, 2015
Unfortunately, none of that mattered, because Do Not Track was just a request in the form of an “http header” spoken by the browser. See PageFair’s 2013 and 2014 reports). Soon Microsoft and Apple built support for Do Not Track in their Web browsers. Google followed in 2012. As did use.
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