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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business Review

And of course: What’s the business model for any of the above? ” In other words, Williams concluded that ad-supported models were encouraging both product designers and creators on the Medium network to focus on pageviews, and that was bad. Both launched in 2014.).

Media 10
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5 Things Digital CMOs Do Better

Harvard Business Review

He and his team publish a daily diet of blog posts, ebooks, infographics, videos and other content that lend insight to the digital marketing discipline. Experiment aggressively, and challenge business model assumptions. These CMOs seek to create pipelines of innovations that they test and validate in rapid succession.