2014, eBook and Operations - Leadership Digital

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2014

eBook

Operations

Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business Review

APRIL 6, 2017

In the digital content publishing world, I often direct people to the free ebook “ The New World of Content Measurement ,” published in 2014 by the combined content marketing agency + platform Contently. (I I wasn’t involved in the production of that ebook, but it’s still good!) Both launched in 2014.).

Media

Media Quality Metrics Long-term

5 Things Digital CMOs Do Better

Harvard Business Review

JULY 28, 2014

He and his team publish a daily diet of blog posts, ebooks, infographics, videos and other content that lend insight to the digital marketing discipline. American Express does this, too, with its Open Forum site, which publishes editorial-style content for managers and operators of small and mid-sized businesses.

Storytelling

Storytelling Brand Audience Marketing

Social Media Platforms Can Be Built Around Quality, Not Scale

5 Things Digital CMOs Do Better

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