In the CEO Afterlife

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Minimalism: Doing More, with Less

In the CEO Afterlife

Released in 2016, this documentary directed by Matt D’Avella captures the lives of Joshua Fields Millburn and Ryan Nicodemus. Minimalism: A Documentary About the Important Things is a film following two men, who have titled themselves “The Minimalists,” on a 10-month tour across America promoting their book Everything that Remains.

Ryan 168
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The Decay of Brand Differentiation

In the CEO Afterlife

In 2016, the Cayenne will be produced in Slovakia. With Mercedes giving up the German-produced asset, Porsche’s “made in Germany” claim is stronger, facilitating premium pricing to Mercedes. VW Succumbs to the Lure of Slovakian Labor.

Brand 100
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Nabob, you’re a feisty fella. In the ’80s, you famously smashed the paper bags of rival Maxwell House in ads to prove your own superior packaging.

Brand 100