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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social Executives: 94% said C-suite social media participation enhances a brand image. Facebook Preference : 80% of users prefer to connect with brands on Facebook. eCommerce Influence: By 2016, more than half of the dollars spent in US retail will be influenced by the Web. Commerce and Content. Billion in 2010 to 7.9

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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business Review

By Matt Lawson, Managing Director, Ads Marketing at Google. From the moment smartphones touched human hands, they began to change how people interact with brands. Consumers expect more of marketers now. Read more from Google Analytics 360 Suite: Marketing Analytics Can Improve the Customer Experience.

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What Blockchain Could Mean for Marketing

Harvard Business Review

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Distributed Database.

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What HoloLens Has That Google Glass Didn’t

Harvard Business Review

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?