How Investors React When Companies Announce They’re Moving to a SaaS Business Model
Harvard Business Review
JANUARY 12, 2017
Yet by April 2016 Adobe’s stock price had nearly tripled from its value four years earlier. Adobe’s radical transformation from a product-based business model to a service-based one raised eyebrows in the industry, with many software vendors now wondering how radically they should approach the SaaS model.
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