What Big Consumer Brands Can Do to Compete in a Digital Economy
Harvard Business Review
DECEMBER 4, 2018
And so Harry’s has been growing 35% year-on-year between 2014 to 2016, three times faster than the industry average , commanding 9% of all online razor sales. That’s why P&G has been restructuring for 20 years “ without much to show for it ,” according to one former finance manager.
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