2016, Forrester, Marketing and Objective

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2016

Forrester

Marketing

Objective

Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business Review

AUGUST 9, 2016

By Matt Lawson, Managing Director, Ads Marketing at Google. Consumers expect more of marketers now. Read more from Google Analytics 360 Suite: Marketing Analytics Can Improve the Customer Experience. 3 Ways Marketing Organizations Can Make Data More Actionable. Marketers need to know. That’s a tall order.

Marketing

Marketing Content Metrics Forrester

What HoloLens Has That Google Glass Didn’t

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

Forrester

Forrester Technology Execution Automotive

Leadership Digital

Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

What HoloLens Has That Google Glass Didn’t

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