2020 Business Model Early Adopters Marketing 
Harvard Business Review
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.
Harvard Business Review
OCTOBER 22, 2014
Early adopters in these verticals are using the IoT to pioneer new product areas and to find efficiencies that save money or reduce demand for resources. Samsung said at its 2014 investors forum it expects the global Smart Home Device market to reach $15 billion in 2015, almost doubling from 2013’s $7.8 Australia and China.
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Harvard Business Review
AUGUST 8, 2017
Consider some of these numbers: In 2010, Ericsson set the bar for much of the subsequent IoT hype by predicting there would be 50 billion internet-connected devices by 2020. We began selling this new smart fan option and had several thousand excited early adopters. According to the new market data, 55% of U.S.
Harvard Business Review
JULY 12, 2017
Digital players wield outsize market power. With products that rely on network effects, these players enjoy economies of scale and dominant market share. They have deep resources for innovation with the ability to accelerate the penetration and adoption of digital products. Digital markets are uneven.
Rajesh Setty
SEPTEMBER 27, 2011
One Million by One Million is a global initiative that aims to nurture a million entrepreneurs reach a million dollars each in annual revenue and beyond by 2020, thereby creating a trillion dollars in global GDP and ten million jobs. By November 2010, we launched the 1M/1M website, including an early version of the premium program.
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