Harvard Business Review

AUGUST 8, 2017

There’s been a gold rush happening in technology these last few years, focused on the Internet of Things, or IoT. And while we’ve found customers for IoT connectivity, the number of our customers who value the new technology has been much lower than industry projections led us to believe.

Productivity 10

Productivity Products Early Adopters Software 10

Harvard Business Review

OCTOBER 22, 2014

Early adopters in these verticals are using the IoT to pioneer new product areas and to find efficiencies that save money or reduce demand for resources. has emerged as a leading adopter of smart meter technology for power utilities, approaching 50% penetration of 150 million total endpoints. In connected cities, the U.S.

Early Adopters 12

Early Adopters Information Technology Long-term Industry 12

Harvard Business Review

OCTOBER 1, 2018

Blockchain technology is not well understood and subject to a lot of hype. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. Blockchain technology allows for near-zero transaction costs—even on microtransactions.

Marketing 11

Marketing Advertising Technology Content 11

Harvard Business Review

JULY 12, 2017

Yet in this short period, digital technologies have upended our world. Digital technology is widespread and spreading fast. They have deep resources for innovation with the ability to accelerate the penetration and adoption of digital products. Digital technologies are poised to change the future of work.

Innovation 8

Innovation Policies Technology Politics 8