2020 CRM Industry Management 
Harvard Business Review
OCTOBER 28, 2016
Our digital universe is vast and growing exponentially, expected to swell to 44 zettabytes of data by 2020. But in the enterprise world, data has traditionally been siloed, unwieldy, and manually entered into database systems such as customer relationship management software, or CRM. What if CRM as we’ve known it is dead?
Harvard Business Review
JULY 25, 2017
But the rise of cloud computing and open APIs has changed the game for the industry, allowing small businesses to take advantage of data in entirely new ways. For example, if you’re a clothing boutique, you need accounting integration, employee management, and sales tax automation. Insight Center. Crossing the Digital Divide.
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