CEO Blog

AUGUST 30, 2016

Danby is Canadian. People like to buy Canadian. In Canada it means local. In the US, it denotes quality and North American. Everyone does not know Danby is Canadian and even if they do, they may not know our language. We we put up a simple Canadian Translator. Simply type in the word or phrase you want translated and it speaks back what that is in Canadian.

Marketing 100

Marketing Price Books Learning-by-Doing 100

CEO Blog

AUGUST 30, 2016

Danby is Canadian. People like to buy Canadian. In Canada it means local. In the US, it denotes quality and North American. Everyone does not know Danby is Canadian and even if they do, they may not know our language. We we put up a simple Canadian Translator. Simply type in the word or phrase you want translated and it speaks back what that is in Canadian.

Marketing 100

Marketing Price Books Learning-by-Doing 100

CEO Blog

AUGUST 21, 2016

I read a book - Disruptive Marketing - What Growth Hackers, Data Punks, and Other Hybrid Thinkers can Teach us about Navigating the New Normal by Geoffrey Colon. (no - I did not make up the sub-title). In short - I love it. Partly I love it just because I love marketing. But mostly I love it because Colon understands that marketing has changed and is changing.

Marketing 100

Marketing Books Review Learning-by-Doing 100

CEO Blog

AUGUST 11, 2016

I was approached by an entrepreneur who wanted to know how to make things go viral. Actually he asked what are early signs that things might go viral. The following is my reply. I have occasionally experimented in how to make things go viral. These same ideas apply to promoting a product like a book. The obvious - develop a product with a viral co-efficient greater than 1 - meaning if you tell 100 people, you get more than 100 views or users.

Media 100

Media White Paper Press Release Simon 100

CEO Blog

AUGUST 9, 2016

I have previously commented on negative interest rates. It turns out they have the opposite to the intended effect - people save - not spend. Interest article on it here. I was recently hiking on the beautiful Bruce Trail near Ancaster. At the Sulphur Springs Rail stop information kiosk has a flyer for a kids summer camp. It looked great: Learn how to read maps.

Tools 100

Tools Books Article Information 100

CEO Blog

AUGUST 4, 2016

I have previously blogged about Bitcoin so was fascinated (and slightly distressed) that there was a $60,000,000 thef t of them. Someone once asked a bandit why they robbed the bank. The answer "because that is where the money is". So why Bitcoin? Because that is where the money is. It is distressing to see bad guys everywhere trying to disrupt things. + I had blogged about pokemon and the possible health benefits.

Bond 100

Bond Banking Definition Blog 100

CEO Blog

AUGUST 1, 2016

The garden is in full production I am enjoying bountiful harvests of herbs - thyme, basil, parsley, chives, tarragon etc. And eating zucchini pancakes, soup, casserole, etc etc. Poor tomato crop. Fair bean crop. Good beets and leeks. Of course what is really going strong is crabgrass and most other weeds that seem persistent and resilient. Thinking we could all learn lessons from them.

Trends 100

Trends Learning-by-Doing Objective Report 100