Word-of-Mouth and Social Media
Coaching Tip
OCTOBER 20, 2011
Ask a Las Vegas cab driver, 'What's the best show in town?' He will probably reply with something like this, "Oh, Jay Leno! My wife and I just went to see him. He gives a special show for taxi drivers at two in the morning. Otherwise, we could never afford to go. Kenny Rogers does the same thing when he's in town." You wouldn't think that anyone as big in the entertainment field as Jay Leno and Kenny Rogers needs to give away their performances, but they do.
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