The Perfect Brand Slogan | In the CEO Afterlife
In the CEO Afterlife
MAY 23, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. In my day, I started with strategy. If a slogan did not communicate the brand’s strategic intent, it was a non-starter.
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