August, 2011

Leading in Context

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Ethical Grey Areas: Our Choices Define Us

Leading in Context

Grey Areas in Leading Ethically We see plenty of information about lying, cheating, stealing and other obvious ethical violations. It is more difficult to know what to do when we encounter behaviors that fall into ethical grey areas, particularly in term of relationships with other people.

Ethics 254
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Shared Ethical Values: Global Consensus?

Leading in Context

As we struggle day-to-day with what ethics means in business, groups of concerned leaders around the world are studying common ethical values that could clarify ethical behavior and unite us in a common global code of ethics. There are resources readily available that present ethical values in a global context and provide guidance for ethical corporate behavior.

Ethics 197
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Ethics Codes: Describing Expected Ethical Behavior

Leading in Context

Ethics Codes are Recommended You don't have to be a big business to stray (intentionally or unintentiaonally) into unethical business behavior. That's why ethics codes are recommended for any size business these days.

Ethics 170
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Disposable Marketing Freebies: What Message Are We Sending?

Leading in Context

Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach. When we decide what to hand out to customers that will help them remember our company, we need to consider the unintentional messages our choices may be sending.

Marketing 145
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“Good Products”: Beyond Convenience and Flavor

Leading in Context

We could define a "good product" a number of different ways. For example, tasty convenient clean colorful nutritious.