Why It’s Time to Rethink Your Company Brand’s Message
Tanveer Naseer
FEBRUARY 28, 2011
At the moment I’m reading a book on business branding (which I’ll be reviewing in the next instalment of my “Coffee House Book Review” series ) which has lead to some thoughts about the connection between leadership and branding. More specifically, to reassessing how leadership should view the role of the ‘corporate brand’, which in the context of this piece I’ll be referring to as an organization’s brand.
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