Aaker Blog Development Leadership 
Lead Change Blog
DECEMBER 7, 2017
Other research indicates that people are willing to change vendors to do business with people who know how to develop good relationships. Imagine a business class in which you have guest lecturers from firms such as Apple, Spanx, and IDEO all talking about how they use laughter in leadership.
First Friday Book Synopsis
APRIL 16, 2011
Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].
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