Terry Starbucker

DECEMBER 1, 2013

I was at a friend’s house for Thanksgiving dinner the other day when the conversation turned to leadership, and my blog. I was asked about my “More Human” philosophy and why it wasn’t more prevalent in today’s business world.

Trends 375

Trends Aaker Tips Leadership 375

Lead Change Blog

DECEMBER 7, 2017

That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. When I conducted a senior level management retreat, I asked managers to send me a picture of themselves as either a baby or a teenager.

Aaker 251

Aaker Bond Goleman Emotional Intelligence 251

First Friday Book Synopsis

JULY 6, 2011

My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described the “brand identity&# model that many firms use to manage their brands and also introduced the Brand Equity Ten [.].

Aaker 75

Aaker Brand Books Management 75

First Friday Book Synopsis

APRIL 16, 2011

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].

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Aaker Brand Strategy Books 75

Harvard Business Review

MAY 31, 2011

Chevron used a global brand team formed with top-level operating people representing country and product silos charged to sponsor a process that would lead to a coherent brand portfolio and brand management system. The five suggestions all have been shown to advance these objectives. Any others come to mind?

Brand 14

Brand Aaker Objective Team Building 14