Aaker, Brand, Goal and Management

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Aaker

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StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Strategy Driven

MARCH 24, 2011

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. advantages of achieving brand relevance over brand preference. several key factors needed to gain brand relevance.

Aaker

Aaker Brand Short-term Long-term

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

APRIL 8, 2011

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance. The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition.

Brand

Brand Aaker Six Sigma Short-term

Leadership Digital

StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Forget Brand Preference – Win the Brand Relevance War

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