Aaker, Goal, Marketing Strategy and Short-term

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Aaker

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Marketing Strategy

Short-term

StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Strategy Driven

MARCH 24, 2011

Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the creation of offerings so different that they create unique categories within which customers perceive no other product or service alternatives. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Aaker

Aaker Brand Short-term Long-term

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

APRIL 8, 2011

Brand Relevance : Making Competitors Irrelevant by David Aaker. Whole Foods Market. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. The brand preference model dictates the objectives and strategy of the firm.

Brand

Brand Aaker Six Sigma Short-term

Leadership Digital

StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Forget Brand Preference – Win the Brand Relevance War

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