Skip Prichard
JUNE 27, 2023
” — Jennifer Aaker Stanford’s Jennifer Aaker once stated that stories are remembered 22 times more than facts. Learn the 9 key mistakes we make and how to overcome them. However, rather than presenting my findings as dry data or statistics, I chose a more engaging medium – storytelling.
Leading Blog
JANUARY 21, 2011
How can we use it to influence others? How can we use it to do some good? The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. Nobody really understands it, but we know it’s important.
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Lead Change Blog
DECEMBER 7, 2017
Other research indicates that people are willing to change vendors to do business with people who know how to develop good relationships. On another flight, the pilot got on board with a book title obvious in his briefcase: “How to Fly a Plane”. Good relationships are bolstered by a sense of humor.
First Friday Book Synopsis
MAY 17, 2011
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) In this book written with Carlye Adler, Jennifer Aaker and Andy Smith explain how to “leverage the power of the new social media to do something that [.].
Tanveer Naseer
MARCH 18, 2011
RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. RT @ Kimberly_Roden : Excellent thinking points! Do You Lead Others Through Flattery or Praise? – [link] by @ TanveerNaseer #. Thanks Lisa! Great Q by @ tanveernaseer [link] # Leadership #.
First Friday Book Synopsis
OCTOBER 3, 2011
Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.
Harvard Business Review
JUNE 17, 2011
Almost 50 years ago Ernest Dichter , the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article in HBR.
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