Strategy Driven

MARCH 24, 2011

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. how a company establishes and manages a new category or sub-category. how a company establishes and manages a new category or sub-category.

Aaker 70

Aaker Brand Short-term Long-term 70

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. Name and address information required.

Aaker 65

Aaker Short-term Marketing Benchmarking 65

Harvard Business Review

MAY 31, 2011

Chevron used a global brand team formed with top-level operating people representing country and product silos charged to sponsor a process that would lead to a coherent brand portfolio and brand management system. Get a common planning and information system. The five suggestions all have been shown to advance these objectives.

Brand 14

Brand Aaker Objective Team Building 14