Aaker, Loyalty and Short-term - Leadership Digital

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Aaker

Loyalty

Short-term

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

APRIL 8, 2011

Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Whole Foods Market. Brand Preference vs. Brand Relevance. About the Author.

Brand

Brand Aaker Six Sigma Short-term

Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test.

Aaker

Aaker Short-term Marketing Benchmarking

Forget Brand Preference – Win the Brand Relevance War

Personal Needs vs. Customer Relationships

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